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The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.
The current Ok Cupid Dating Persona Test is still largely identical, in question and text blurb content and order, to the original Match Test.
Rudder prefaces the experiment results by stating: "...
if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site.
That’s how websites work." In May 2016, a team of Danish researchers have made publicly available the "OKCupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on OKCupid for research purposes (e.g., for psychologists investigating the social psychology of dating).
The site used to have a highly active journal/blogging community as well.
Assuming a user is a paid user ("A-List"), the site notifies a user if someone likes that user.Our singles community is massive, and you're only a couple of clicks away from finding a date.) is an American-based international operating free online dating, friendship, and social networking website that features member-created quizzes and multiple-choice questions.Users who receive high ratings may be notified by email that they are in the "top half of Ok Cupid's most attractive users" and "will now see more attractive people in [their] match results".The email also reads "And, no, we didn't just send this email to everyone on Ok Cupid.