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His German Mills American Oatmeal Company was the nation's first commercial oatmeal manufacturer.
He marketed the product locally as a substitute for breakfast pork.
The acceptance of "horse food" for human consumption encouraged other entrepreneurs to enter the industry.
After a fire at his mill in Akron, Schumacher joined Stuart and Crowell to form the Consolidated Oatmeal Company.Improved production technology (steel cutters, porcelain rollers, improved hullers), combined with an influx of German and Irish immigrants, quickly boosted sales and profits.In 1877, Schumacher adopted the Quaker symbol, the first registered trademark for a breakfast cereal.Schumacher, the innovator; Stuart, the manager and financial leader and Crowell, the creative merchandiser, advertiser, and promoter, doubled sales every decade.Alexander Anderson's steam-pressure method of shooting rice from guns created Puffed rice and puffed wheat.