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Of course, Mc Kinlay is hardly the first person to attempt to make the system work for him… Amy Webb, a digital strategist with Webbmedia Group employed a similar strategy of data mining, mathematical analysis and matchmaking algorithms to solve her own love issues. You may not be a brilliant mathematician able to write custom code to seek out your perfect – or near perfect – match…
but you can definitely crack the code and make OKCupid dance to While their methods differed – Mc Kinlay started by examining how to affect OKCupid’s match percentages while Webb was developing an algorithm to predict which men on JDate had long-term potential – their approaches were the same: both Mc Kinlay and Webb wanted to know how to make themselves more appealing to their potential online partners.
The site uses a specific compatibility algorithm based on comparing the questions answered by two possible matches, how each person hopes the person would respond and what weight they give that question.
In OKCupid, your compatibility score directly affects the visibility of your profile to other people.
One of the first things that Webb found is that content was the most important part of dating profiles.
According to her findings, writing long and elaborate dating profiles is actually to online dating success.
Now while you don’t necessarily want to restrict yourself to an arbitrary number you profile and that means being willing to take a hacksaw to it. If you’re going to try to keep it to 97 words per section, then by Zod you want them to be the you write is equally important.
After determining which groups were most interesting to him, he would create two profiles crafted for maximum appeal for women in those particular clusters.
and created a large data set of features that she felt were critical for long-term potential and gave them numerical values, weighted for importance.
– and misaimed anger by people who seem to believe that Mc Kinlay was doing something fiendish and underhanded, a digital pick-up artist who dehumanized women by trying to reduce seduction into numbers and becoming an online Svengali. Mc Kinlay did what many nerds have done before: he attempted to solve a problem by taking his strengths – research, coding and statistical sampling – and applying them to the task at hand.
Rather than finding some ruthless exploit in the human psyche that was somehow vulnerable to math, he was, put simply, attempting to moneyball online dating.